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A Positive Attitude Is a Key Selling Tool

09 | 29 | 2010
 “Whether you think you can or you think you can’t, you are right”

 – Henry Ford

Keys to selling your homeAttitude breeds attitude, and if you are negative, the other person will be negative. Positive thoughts lead to positive language, and this is the language that sells. And that goes for your house. 

Can you maintain a positive attitude in a negative market? First, what is your definition of a negative market?

Did you know…

NEW RESIDENTIAL SALES IN AUGUST 2010

Sales of new single-family houses in August 2010 were at a seasonally adjusted annual rate of 288,000, according to estimates released jointly today by the U.S. Census Bureau and the Department of Housing and Urban Development. This is unchanged (±16.7%)* from the revised July rate of 288,000 and is 28.9 percent (±11.0%) below the August 2009 estimate of 405,000.

The median sales price of new houses sold in August 2010 was $204,700; the average sales price was $248,800. The seasonally adjusted estimate of new houses for sale at the end of August was 206,000. This represents a supply of 8.6 months at the current sales rate.


Not great numbers, but obviously people are still buying, and we want them to buy your house.

First I have to share with you a story about Focus on Mexico co-worker Kristina Morgan in her own words about the power of positive thinking in selling her house.

After my husband and I decided in October of 2001 that we wanted to move to Lake Chapala, the next step was selling our house. There was only one small problem with that. September 11, 2001, had changed everything in the U.S., and the real estate market was frozen.

Our realtor told us that the house probably wouldn't sell for a while. I told him that if he, as our realtor, didn't believe it would sell then maybe we should get another agent! He quickly back-peddled and then I threw him another condition.

"I want the contract to say that we will have the house on the market until December 31st. If it hasn't closed by then we'll take it off the market." That only gave our house 2.5 months to sell! Our agent glanced at Joel with the classic look of pity and comradeship that says, 'Man, your wife is nuts. I feel for you!' But I didn't back down. That just felt right to me (plus I really didn't want to spend another entire winter in Colorado!)

So what do you think happened? We closed on December 31st in a frozen market and got very near our asking price! I often wonder what would have happened if I had said I wanted the house to close by November 30th!

I just never lost my focus and belief that we were meant to be in Mexico and we have never looked back!

By not concentrating on "What If," one begins concentrating on "When."

Of course, we all have learned from experience that a positive attitude does not work 100% of the time, but we also know that negative thinking and a negative attitude never works! So the only choice you have in this market is to approach selling a home with a positive attitude.

First thing a seller should always keep in mind is that their priority should be in showing their home as often as possible and not necessarily doing it perfectly. If a house is listed, then the goal is to sell it, so try not putting off a ready and willing buyer for the sake of showing it in perfect shape. Often times a buyer will not reschedule for a later date. The key is to have a flexible and open attitude regarding showing a home. 

Secondly, try not to let the media get you down! When the real estate market is in turmoil, the media loves to run negative headlines to keep reminding people how bad things are. When buyers hear the bad news, it affects demand because the negative news drives fear, which makes buyers worry about whether the time is right to buy a home. It feeds upon itself and becomes a never-ending cycle.

“Is the media simply reporting the news or does the media actually affect the news in this regard?  The answer is obviously both. The media reporting negative news alone can’t shape a real estate market. However, since perception is often reality, when buyers are spooked, they may shy away from buying. This affects lenders, builders, real estate agents and other professionals who rely on the real estate business for their income. It becomes almost a self-fulfilling prophecy because things get worse and the media again reminds us how bad things are.

“But, are things really as bad as the media reports? Despite the doom and gloom, there’s always a buyer for a well-kept home offered at the right price and terms.”

The only thing that really keeps a home from selling is price.

Every property will sell if the price is right. For many home sellers, however, a low price is just not acceptable. As a result, if you are selling a home, you will either have to wait for the right price to come along, or give in to the best price you can get from a willing buyer. Real estate agents know this, but often will try to attract seller listings by telling sellers they can get more for their home than the market will actually pay. Therefore, if you are selling a home, ask your real estate agent to show you comparable listings in the area with prices for recent sales on homes that are similar to yours.

In other words, ask your agent to back up the pricing they are giving you on your home. If you price your home realistically, it helps to sell the home faster.

You can do research on zillow.com to help you see what’s happening in your area. Zillow has the costs of the houses in the neighborhood whether they’re being sold or not. As the above-mentioned web site goes on to say, “if your real estate agent is blinding you with an amount far and above what the market is bearing, get yourself another agent. Beware of real estate agents that inflate list prices to get listings. Overpricing your house can be harmful to the sale of your house. They’re just telling you what you want to hear and not what you need to hear. Do your homework first…be an informed seller. The first month of the listing is usually when the house receives the most attention.  If your house is priced too high initially, then it will not receive the attention that it could receive if it were priced right.  Waiting a month to drop the price to a more reasonable price is too late.” 

One article on the web also talks about changing your attitude toward your home to help it sell quickly.  It is hard to maintain an objective attitude toward your home, but you must to avoid the challenges that an emotional connection can bring with it.

Therefore, not only does decluttering your house present it in an advantageous light to buyers, but as you start to pack, you also start to divorce yourself from some of the memories associated with your house (not a home any longer remember!). It’s a great start to disassociating yourself.

So, let’s get back to your attitude:

Many athletes improve their performance by imagining their perfect game. They visualize every shot as perfect and the feeling of success. So...while it is necessary to evaluate the minuses in your house to improve them, dwelling on them will not help anyone. This habit will create a feeling of negativity that will send you into a downward loop.

Visualize yourself successfully selling your house, which leads you to be proactive and establish goals and define ways to achieve those goals.

 

Don't let negativity get you down. The Power of Affirmations!

Call it the power of positive thinking, the law of attraction, magic, or whatever you want – your attitude and your beliefs may make a big difference in how successful you are. Sometimes you just need a few positive affirmations to pave the way.

When Cathy Brennan, a professional coach, speaker, and author wanted to sell her house, she used the affirmation technique, because she had “two strong beliefs” she needed to get over. “The first was that I would have a steady stream of people coming through my house disrupting my life and the second was that buyers only offered 80% of the asking price and lots of negotiating, and time was needed. Here are the affirmations I used. Each one I used for about a week until the resistance was gone, then the final one I used for about 3 months, before I even found a real estate agent, until the house closed.

  1. “Wouldn’t it be nice to show my house minimally, and sell it for 95% of the asking price.”
  2. “It’s possible to show my house minimally, have an offer within 30 days of listing and sell it for 95% of the asking price.”
  3.  “I am selling my house within 30 days of listing, closing 60 days after listing, showing it minimally, for 95% of the asking price.”

Cathy goes on to say, “I did sell my house to the first and only person who looked at it for 99% of the asking price, within 30 days of listing and we closed one week after the 60-day mark. By gradually adjusting my affirmation I was able to move through the resistance I had and really claim and feel the final affirmation.”

Now it’s your turn, start with something simple and try it on for size.

Make sure your affirmations are positive, present tense and personal. (I have… I receive… I am…)

  • Include words that convey positive, energetic feelings. ("It's fantastic that... I am delighted to.......I am so happy and excited that...'
  • Believe that you deserve what you’re asking for. Too often, people carry feelings of "not deserving" because that's what they were taught in childhood. Make peace with your past so it won't screw up the present. Remember…It's never too late to have a happy childhood, but the second one is up to you and no one else
  • Feel gratitude. Gratitude sends out a powerful positive energy with your affirmations. It's a heart-based feeling and also helps you feel trust and faith in the results of your affirmations. See our article Gratitude The Magic Key (http://www.focusonmexico.com/article.aspx?id=5968&terms)

The idea is to devise an affirmation to cover the desired situation, in this case to sell your house. Compose the affirmation and …

a) …repeat it at least 15-20 times a day, or

b) …write it out on paper and place it strategically around the house, where you'll frequently see it. The message should be in front of you for the entire period of time that it takes to sell your house.

Let’s Create!

Points to remember:

1. Always in the first person: "I"
2. Always in the present: I am, I have, it is
3. Always positive: DO NOT use words like... don't, can't, will have

Some Sell-Your-House Affirmations to get you started

  • I deserve to sell my house quickly and easily.
  • I deserve to sell my house quickly and easily, and it will so sell regardless of the market conditions that will serve only to assist the sale
  • I am going to sell my current home to the right buyers for the right price bringing perfect satisfaction to all.
 …Or being positive enough to create an affirmation which reflects that the house has already sold 
  • *My house, address xxx, deservedly sold at an acceptable price. The transaction went smoothly and quickly. We, as the Sellers and they, as the Purchasers are very happy with the transaction

Conversely: The Creative Power of Worry

Consider this quote for a moment.

"Worry is a prayer for what we don't want" - Unknown

Powerful, isn't it? Knowing that words and thoughts create our lives, why would someone choose to worry?

Having and maintaining a positive attitude is vital for success in life. Zig Ziglar gets it right when he says, "It is your attitude, not your aptitude, that determines your altitude." Sure you need skills, but you can learn skills - in fact a positive attitude will make it much more likely that you will learn the skills necessary to succeed. If you take two people with an equal skill set, the person with the better attitude will win.

Unfortunately it is not always easy to stay positive and keep a good attitude. One of the keys to maintaining a positive attitude is to understand that things will go wrong. If you expect things to go wrong, you won't be fazed when they do. So have a plan, but understand that things won't necessarily follow the plan. The plan allows you to adapt to what went wrong and move back towards what is important.

So keep on with your daily affirmations, surround yourself with positive people, show thanks and gratitude. The very act of focusing on what you are thankful for will help you maintain your positive attitude.

Good luck!

Sources: 
ezinearticles.com/?Selling-Your-House-Fast-in-a-Slow-Market&id=4365756
real-estate-blog.org/attitudes-every-real-estate-agent-should-foster/
realestate.msn.com/article.aspx?cp-documentid=13108455
lifespy.com/2008/how-to-choose-an-real-estate-agent-to-sell-your-house
finance.getuniquearticles.com/tips-for-selling-real-estate-property/
rontdoor.com/Buy/Buyers-Remorse-Dos-And-Donts-For-Adjusting-Your-Attitude/55374
appraisals.com/featured/articles/positive-attitude/
upstartagent.com/2008/10/wiccan-house-selling-spell/
blog.agentharvest.com
achieveyourdreamsteachers.com/affirmations.htm
mgappraisals.com/featured/articles/positive-attitude/
articlesnatch.com/Article/Positive-Attitude-In-Sales
exclusivelybarrington.com/article.php?i=21&a=73
dumblittleman.com/2009/08/top-10-tips-for-maintaining-positive.html
ContentCrooner.com
buzzle.com/articles/do-affirmations-work.html


Karen McConnaughey: Operations Manager for FocusOnMexico.
Focus On Mexico offers 8-Day Educational Programs  to Ajijic and Lake Chapala, Mexico (2nd Best Climate in the World). Join us on a Focus program and learn why thousands of Americans and Canadians chose to retire in Lake Chapala.

Our programs offer the perfect balance; a wonderful vacation and an insightful, educational experience. Our expert speakers cover all topics: Health Care, Real Estate, Legal System, Immigration, Bringing Pets, Cost of Living, US Taxes for Americans, Non-Residency for Canadians, Living on the Lakeside, Investing in Mexico, Mexican Economy and much more...

You’ll get everything you need to help you decide if Lake Chapala, Mexico  is the place for you, plus have a lot of fun doing it. Retiring in Mexico couldn't be better.


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