Mexico’s Economic Growth One of Many Reasons Google Does Business in Mexico
by Susie Albin-Najera
Mexico is
driving the Americas
forward.
In a recent interview with Google Country Director, John Farrell, Mexico
Today was able to capture some of the many reasons why they do business in Mexico.
Latin America is Google’s fastest growing region in the world and Mexico outpaces Brazil in Internet usage on their
cell phones. Ten percent of Google Mexico
search queries come from Mexico’s
85 million mobile subscribers. The opportunity to establish efficient
operations in a country with strong economic growth, free trade agreements and
a demographic boom are just some of the reasons Google does business in Mexico.
Here are some highlights from the conversation with Farrell:
- Mexico is the 11th economy in
the world
- Even at current growth rates,
it would still take a long time for places like China
and India to meet the
current incomes levels of Mexico.
- A lot of other countries are
overvalued and that presents great opportunities for companies to come to Mexico to
establish cost-efficient new business centers.
- Latin America is Google’s
fastest growing region, more than China and more than any other
region
- Mexico is a big contributor to
Google’s overall growth strategy, with almost 40 million Internet users
and growing strong, more than 15-20 percent per year
- Mexico
is a young population and this is a demographic boom for all of Latin America
- In the next decade, and as
young people enter the work force, Mexico’s going to have a much
larger economy
- When you look at Mexico’s competitive advantages, it has the
U.S.
as a trading partner
- Mexico’s
government signs agreements with more than 40 countries worldwide, so
setting up operations in Mexico
becomes a perfect place to reach out to the world
“We’re in a privileged position in a great industry, in a great market,”
said Farrell. “We had to be here, it’s a huge opportunity.”
Disclosure: This article is presented on
behalf of Mexico Today, an
initiative of Marca País – Imagen de México, a joint public and private sector
initiative designed to help promote Mexico as a global business partner
and an unrivaled tourist destination. Although I am being compensated for my
work in creating content as a Community Manager, all stories, opinions and
passion for all things México shared here are completely my own.
Source: themexicoreport.com, October 11th, 2011